Kevin Purdy

That is how we think of (Hemingway) when we squint and say his name: mythic life of action in the natural world. While that part of Hemingway is not untrue, it’s also the case that he was a far more tormented and sickly soul, both physically and emotionally, than we ever really guessed. In a way, he was a far more indoor soul as well. A man “wears a mask, and his face grows to fit it,” George Orwell wrote.

When most people want to start a business they dream up the biggest thing they can. It’s got an office, at least 50 employees, and things running around the clock. It looks like a mountain. They never start. I imagine most people who want to run an eyeglass shop do this. Of course you’ll need the equipment. And a lease for a store in Chicago? Sheesh. Not to mention, you’ll need a receptionist at the front door. Probably a couple other people. Not Coyote. The guy starts his business in his bedroom. And just keeps pushing those constraints until he can’t push any further into his apartment. He doesn’t try to climb a mountain in one attempt. He takes on a little challenge. Can I sell some glasses from my bedroom? Awesome, I did that, can I do a little more?

I was wondering if this place had an atmosphere of murmuring patrons and clinking dishes. Thanks to the sound effects on this website, now I know!